I was hired by Jonnic Construction to create a logo for their new highway restoration business. The word JONNIC is the combination of two names, Jon and Nick. As family was important to the owners the shield or “coat of arms” logo was developed to represent heritage. The “high visibility” orange color represents the common color required for highway construction work.
The clean lines and bold type allowed for easy transfer to all media types to promote their brand from business cards, to apparel to work vehicles, and of course their website.